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• N 900

  Today, Nokia stands at a fascinating fork in the road. Let’s consider the facts: first, and most unavoidably, the company is the largest manufacturer of cellphones in the world by a truly sobering margin. At every end of the spectrum, in every market segment, Nokia is successfully pushing phones — from the highest of the high-end (see Vertu) to the lowest of the low (the ubiquitous 1100 series, which as far as we can tell, remains the best selling phone in history).p> The kind of stark dominance Nokia has built over its competition certainly isn’t toppled overnight, but what might be the company’s biggest asset has turned out to be its biggest problem, too: S60. In the past eight years, Nokia’s bread-and-butter smartphone platform has gone from a pioneer, to a staple, to an industry senior citizen while upstarts like Google and Apple (along with a born-again Palm) have come from practically zero to hijack much of the vast mindshare Espoo once enjoyed. Of course, mindshare doesn’t pay the bills, but in a business dominated by fickle consumerism perhaps more than any other, mindshare foreshadows market share — it’s a leading indicator. Put simply, there are too many bright minds with brilliant ideas trying to get a piece of the wireless pie for even a goliath like Nokia to rest on its laurels for years on end. Yet, until just very recently, it seemed content to do just that, slipping out incremental tweaks to S60 on refined hardware while half-heartedly throwing a bone to the “the future is touch!” crowd by introducing S60 5th Edition alongside forgettable devices like the 5800 XpressMusic and N97. A victim of its own success, the company that had helped define the modern smartphone seemed either unwilling or unable to redefine it.

  62 hits | Elektronik | nokia gadget 9000 | gatged | 25 Oct 2011 23:16